…or how incremental progress can kill you.
Rather, not how it can kill you, but how incremental progress can lead you to a dead end. The simplest example is bowling. When you start bowling, you roll the ball down the lane. Not terribly difficult. Try to hit pins. As you improve, you roll the ball down the lane into a better spot. Your score goes up by a few points, or down by a few points, but over time, you improve.
Since bowling is at least sort of competitive, you take some pride in your increased score, and when you play with friends (probably most of the time, if not always), part of you is striving to beat them. So you play, and you improve. Slowly, over time, you reach a plateau, and no matter how hard you try, that’s the best you can do.
You’ve seen that professional bowlers all bowl differently than you do. So you try to replicate that, and you roll gutter ball after gutter ball. You give up, because you’re sick of posting terrible scores, and you go back to striving to cross that plateau… which never happens.
I don’t know about you, but that’s how almost everyone I know bowls.
That’s how I bowled, for a very long time, until at one point a few years ago, I decided to resign myself to losing for an entire year.
I don’t bowl much, if at all, anymore – but in that year, I posted scores sometimes in the single digits. Then it slowly improved, and improved. Three months in (I was unemployed at the time, so I was going bowling maybe twice a week), my scores substantially exceeded where I was. And then I got another job, ended up moving, and was no longer a short walk from a bowling alley, at which point I basically stopped.
In the years since, I’ve realized that the most critical thing I learned was that I had to abandon what I had in order to improve it.
The thing is, this is an obvious lesson. What’s hard is seeing where it applies, and then actually doing it.
There are tons of things that have this quality:
- You make a substantial investment of time & effort into learning how to do something
- There is pressure or competition that encourages you to perform “your best”.
But it’s insidious – the pressure to perform your best is a trap that causes you to not be able to say, “Look, I’m going to make substantial change, and I’m going to fail for a while.” The education system is like that. You cannot say to a teacher, “Look, I need to learn how to learn, and there are going to be some hiccups along the way.” No, if you’re a B student, you work harder, and then you’re maybe eventually a B+ student. But your habits haven’t really changed, you’ve just learned to do whatever you’re doing moderately well more.
This happens in the game industry. This is why, I believe, so much of the “social game” industry looks the same. You invest a lot of time in building something. You’re constantly under pressure to succeed financially. And so you do what you “know” works. In many cases, it seems a lot of social game developers “play the Zynga game”. And they do that, trying to compete with Zynga by bowling the ball straight down the lane.
They make incremental progress. Their audience increases by a percent. .1% of people come back slightly more regularly. There’s so much pressure to improve the numbers, but there’s even more pressure to make sure they never get worse.
I’ve played FPS games for many, many years. Halo, Call of Duty, Resistance, Killzone, blah blah blah. In multiplayer, I’m rarely at the top of the leaderboard. I’m decent at getting into an advantageous position – tactically, I think I do quite well. Where I totally fail is in the act of shooting. But I can consistently reach the midfield on the scoreboard. There’s SO MUCH feedback in these games that encourage you, or reward you, to do well that it’s hard to say, “Time to take a different approach,” and have people trash talk you, mock your lack of skills, and otherwise make your life miserable.
I’m not saying incremental improvement doesn’t have value. It has massive value. But you have to be aware that it can also be a trap, and if you’re stuck at a plateau, you cannot break through it incrementally. You have to understand what fundamental problems you’re having, and accept that working on the fundamentals can mean that you will fail for a good period of time as you learn. The system is unforgiving of failure. There are certainly times when that fear is correct, and now is not the time to upend the system.
But there are probably more times than you’d expect where what you should be doing is wrecking your skills, trying something completely out of your comfort zone, abandoning the success you have in favor of something with a higher potential. Look at what you’re doing carefully. Because it’s distinctly possible that incremental success will kill you, and failure will set you free.


